Your Program Isn't the Product

Your Program Isn't the Product

Your Program Isn't the ProductJim Beebe
Published on: 11/11/2026

Bill Parisi's Fairlawn gym has averaged $1 million a year for 25 years. His point for owners: the program matters, but the delivery is what lasts.

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The Gym With Almost Nothing in It

The Gym With Almost Nothing in It

The Gym With Almost Nothing in ItJim Beebe
Published on: 04/11/2026

Blind Dog owner Mark Valenti stripped his gym to bars, plates and kettlebells. Why it works, and how his members keep each other coming back without him.

athlete buildergym ownersstrength and conditioningwin the daystrong first
Nobody's an All-Star at Eight

Nobody's an All-Star at Eight

Nobody's an All-Star at EightJim Beebe
Published on: 31/10/2026

Arizona State strength coach and world powerlifting medalist Liane Blyn on pay-to-play, the strength work kids skip, and the one job every coach should have.

athlete builderwin the daystrength and conditioninggym ownershockeypower liftingstrongmanyouth sports
Hire the One Who Sends the Certified Letter

Hire the One Who Sends the Certified Letter

Hire the One Who Sends the Certified LetterJim Beebe
Published on: 28/10/2026

Lift Lab founder Dan Brown talked his way onto Purdue's strength staff for free. What his path teaches owners about hiring coaches, building them and the floor.

athlete builderwin the daygym ownersolympic liftingpurdue footballstrength and conditioningwest side barbell